You go to the grocery store and you enter the snack aisle. As a kid, there used to be maybe ten choices of potato chips on the shelves. Go to the store now and you are bombarded with at least 72 options of brands, flavors, packages, shapes, textures, styles, thickness, prices, and sizes. What should be a simple snap-decision becomes a major decision-making process. It’s a potato chip, for crying out loud!
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You go to the grocery store and you enter the snack aisle. As a kid, there used to be maybe ten choices of potato chips on the shelves. Go to the store now and you are bombarded with at least 72 options of brands, flavors, packages, shapes, textures, styles, thickness, prices, and sizes. What should be a simple snap-decision becomes a major decision-making process. It’s a potato chip, for crying out loud!
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